Zenith Capital Partners
brand-identity
Challenge
The Challenge
Zenith Capital had an outdated visual identity that failed to communicate their innovative approach to wealth management. They were losing potential clients to competitors with stronger brand presence.
Approach
Our Approach
We conducted extensive competitor analysis and stakeholder interviews to understand the desired positioning. The new identity features a geometric logomark symbolizing growth and stability, paired with a refined navy-and-gold palette.
Results
The Results
Client acquisition increased by 40% within six months of the rebrand. The new identity was praised by industry publications and helped Zenith secure two major institutional partnerships.
Testimonial
Client Testimonial
“Pulse Graphix transformed how our brand is perceived in the market. The new identity perfectly captures who we are and where we're headed.”
Laurent Mercier
Managing Director, Zenith Capital Partners, Zenith Capital Partners