Velocity Sports Tech
ui-ux-design
Challenge
The Challenge
Velocity had a functional prototype built by engineers, but user testing revealed a confusing navigation structure and high drop-off rates during onboarding. They needed a complete UX overhaul.
Approach
Our Approach
We conducted user research with 50+ target users, created journey maps, and redesigned the entire flow focusing on progressive disclosure. The new design system includes 200+ components with dark and light modes.
Results
The Results
Onboarding completion rate improved from 34% to 89%. The app achieved a 4.8-star rating on both app stores after the redesign, up from 3.2 stars.