UrbanFit Athletics
social-media
Challenge
The Challenge
UrbanFit's social media presence was inconsistent and generic, failing to differentiate from larger competitors. Engagement rates were below industry averages across all platforms.
Approach
Our Approach
We developed a bold visual system featuring dynamic typography, high-contrast color blocking, and motion-ready templates. We created over 60 template variations covering stories, reels, posts, and carousel formats.
Results
The Results
Instagram engagement rate increased from 1.2% to 5.8% within three months. The brand gained 45,000 new followers and saw a 120% increase in website traffic from social channels.