Maison Rouge Vineyards
packaging-design
Challenge
The Challenge
Maison Rouge needed packaging that would honor their 150-year heritage while appealing to younger wine enthusiasts and international buyers. The design had to work across 6 different varietals.
Approach
Our Approach
We created a modular label system using embossed textures, a custom coat-of-arms illustration, and a color coding system for each varietal. Tactile finishes like spot UV and foil stamping elevated the premium feel.
Results
The Results
The new packaging contributed to a 55% increase in international sales and won a Silver Medal at the International Wine Label Design Awards 2025.