Eco Collective
brand-identity
Challenge
The Challenge
Eco Collective was a brand-new venture with no visual identity. They needed to establish credibility and stand out in the saturated sustainable fashion space while communicating authenticity, not greenwashing.
Approach
Our Approach
We started with brand strategy workshops to define positioning, then developed a visual identity rooted in earth tones and organic shapes. Every touchpoint — from hang tags to the website — was designed to reinforce their sustainability commitment.
Results
The Results
Eco Collective launched to immediate market recognition, securing features in Vogue France and Elle. Their Kickstarter campaign raised 350% of its goal, largely attributed to the compelling brand presentation.
Testimonial
Client Testimonial
“They didn't just design a brand — they helped us define who we are. Pulse Graphix is an extension of our team.”
Amira Belkacem
Co-Founder, Eco Collective, Eco Collective