Bistro Parisien
print-design
Challenge
The Challenge
With three locations opening, Bistro Parisien needed unified print materials that maintained their artisanal, Parisian charm while being practical and cost-effective to produce at scale.
Approach
Our Approach
We designed a modular print system using a warm, nostalgic palette with hand-drawn illustrations. Each piece maintained brand consistency while allowing location-specific customization through interchangeable inserts.
Results
The Results
The new materials received overwhelmingly positive customer feedback. Menu upsell items highlighted in the new design saw a 25% increase in orders. Loyalty card sign-ups doubled.