Artisan Boulangerie Martin
packaging-design
Challenge
The Challenge
The bakery had used the same generic packaging for 20 years. As trendy competitors opened nearby, they needed branded packaging that would reinforce customer loyalty and create social media-worthy unboxing moments.
Approach
Our Approach
We designed packaging that celebrated French artisanal tradition with a modern twist — hand-illustrated wheat motifs, warm kraft paper textures, and a playful stamp-style logo. All materials were chosen for sustainability.
Results
The Results
Customer-shared photos on social media increased by 400%. The bakery reported a 15% increase in average transaction value as customers chose branded gift boxes for special occasions.